Premium Streetwear
Established in 2018, Mob Fresh is a progressive lifestyle brand for both men and women. We were approached to create a digital presence for their new brand, everything from a full e-commerce site to styling and art directing seasonal photoshoots.
I was the lead designer and art director on the project covering all aspects of the brand, website, and photography. We had several kick-off meetings with the client to discuss the direction of the brand. I sourced models and shoot locations for 3 days worth of photoshoots. We wanted to create a Manchester meets NYC vibe utilising colour, shape and forward-thinking styling to achieve this.
Masters of brilliance
Creativity was pushed, using a combination of modern styling and high-energy imagery to align with the trendy, fashion-forward brand Mob Fresh has established for itself. Having collaborated with global brands and events, Mob Fresh is pushing the boundaries in the world of lifestyle and fashion. A favorite with celebrities and professional athletes they have been spotted in London, Paris, Los Angeles, New York, Tokyo to Dubai. Mob Fresh continues to provide that signature style worldwide.
