The Challenge
Money Supermarket, a leading UK price comparison website, sought to create a unified brand experience across multiple touchpoints, including digital platforms and offline channels. The challenge was to design assets that maintained brand consistency, improved user experience, and communicated complex financial concepts simply and effectively. I collaborated with project managers and development teams to deliver a suite of UI elements, images, and illustrations aimed at creating a seamless brand experience. The solution focused on three key areas.
UI Design – We wanted to improve usability and create a visually cohesive experience across digital platforms. I collaborated with UX researchers to design user-centric, intuitive navigation systems for comparison tools, forms, and filters. I also developed consistent button styles, icons, and input fields, ensuring they adhered to Money Supermarket’s color palette and brand guidelines. Focused on responsive design to ensure functionality across devices, from desktop to mobile.
Image Assets – My vision was to create a visual identity, adaptable across digital and offline media. I curated a library of stock images and commissioned original photography that reflected the brand’s friendly and trustworthy tone for each touchpoint. From Home Insurance to Pet Insurance. I developed an image style guide for consistent use across banners, social media, and print materials. Also optimising images for fast web and app loading times, without sacrificing on visual quality.
Illustration Design – The aim was to simplify complex financial concepts and add a playful, engaging element to the brand. I designed a custom set of illustrations to explain financial concepts in a more accessible way. The illustrations were then integrated across website, app, social media, and TV ads, ensuring brand consistency.
Results
The design overhaul resulted in several positive outcomes. Improved User Experience – Enhanced navigation and intuitive design led to increased user engagement and time spent on the website and app. Brand Consistency – The unified design across all platforms ensured a seamless brand experience, reinforcing MoneySuperMarket’s identity. Higher Conversion Rates – Visually engaging and accessible design contributed to improved conversion rates on comparison tools and product sign-ups. Increased Engagement – Illustrations helped boost social media interactions and engagement with marketing campaigns.
By creating cohesive UI, image, and illustration assets, I helped Money Supermarket deliver a more unified and engaging brand experience. The redesigned assets not only improved user satisfaction but also contributed to measurable business outcomes, including increased conversions and stronger brand recognition across both digital and offline channels.
